Pizza & bombs

One of my first experiences with event marketing was a huge campaign for Delissio Pizza. We dressed up a chefs and were sent door to door to hand out free frozen pizzas. “It’s not delivery, it’s Delissio!” As you can imagine there were many flaws with this campaign.

On the occasion someone actually came to the door we got some pretty great reactions. One mother listened to my pitch, sized me up and then asked, “Is there a bomb in that pizza?” I replied, “No, there is no bomb in this pizza.” And just to play it safe she explained, “Because I have children. So don’t be giving me a pizza with a bomb in it.

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